Join the drive to save the coast
alling all Californians: CLEAN UP YOUR ACT! Join the
California Coastal Commission's Adopt-A-Beach Program, I Love a Clean San
Diego, and thousands of volunteers for the 11th annual California Coastal
Cleanup Day. On Saturday, September 23, 1995 you can take individual action
by combing our beaches, parks, rivers, streams, highways and neighborhoods
for trash and recyclables.
The beauty and health of the California coast is threatened
daily by pollution. For the fifth consecutive year, cigarette butts topped
California's "Dirty Dozen" list, the twelve items most frequently
found in beach trash. Cigarette butts made up more than 28 percent of the
debris found on our beaches. In fact, 313,406 butts were picked up by volunteers
during the 1994 annual Coastal Cleanup Day!
Now you - a concerned Californian - can do your part.
Volunteer for the largest beach cleanup in the world on Saturday, September
23, 1995, on your favorite California beach. It's easy: just call 1-800-COAST-4U.
In San Diego, call I Love A Clean San Diego at 467-0903 or 1-800-237-2583.
Anyone can join in. Bring your family, friends and co-workers.
Last year, cleanup activities included the expansion
of our underwater dive cleanups. Divers see first-hand the damage caused
by marine debris underwater: hard and soft corals wrapped in line or smothered
by plastic garbage bags, and beautiful fans and sponges trying to survive
while being torn apart by steel fishing leader. Divers also encounter floating
trash on their way to and from dive sites. Further, many divers have witnessed
the devastating effects of ghost nets and traps that continue to kill marine
life. This year we are encouraging divers to again join us in our cleanup
Blue plate special
If you can't help us out on September 23, you can still join the drive to
save the coast. California drivers now have the opportunity to make a difference
too! The newly created California Coastal Protection License Plate has been
developed as an innovative fundraising mechanism that encourages direct
public support and involvement in the coastal protection, restoration and
enhancement programs of the State Coastal Conservancy and the California
The Coastal Protection Plate features a beautiful painting
of a whale's tale by the prominent environmental artist Wyland. It is an
official license plate issued by the Department of Motor Vehicles for vehicles
registered in California. The plate costs $50 over the usual registration
fee for the first year and $40 for annual renewal. After costs are met,
half the funds will go to coastal protection and restoration programs, and
the remainder toward the California Environmental License Plate Fund for
projects throughout the state.
Proceeds from the plate will benefit ongoing public
access programs and habitat restoration projects. Funds will also underwrite
the Coastal Commission's Adopt-A-Beach Program and the annual Coastal Cleanup
Day now recognized by Guinness as the largest in the world. In 1994, more
than 42,000 volunteers participated in the Cleanup and cleared over 550,000
pounds of trash off our beaches in just one day.