Reduce, then recycle

Clean Out Your Mailbox

Reduce the amount of clutter in your mailbox while helping save natural resources.

Did you know?

Each year, 19 billion catalogs are mailed to American consumers. What’s the impact?

  • Number of trees used - 53 million
  • Paper used - 3.6 million tons
  • Energy used to produce this volume of paper - 38 trillion BTUs, enough to power 1.2 million homes per year
  • Contribution to global warming - 5.2 million tons of carbon dioxide emissions, equal to the annual emissions of two million cars
  • Waste water discharges from this volume of paper - 53 billion gallons of water, enough to fill 81,000 Olympic-sized swimming pools

Environmental impact estimates were made using the Environmental Defense paper calculator.
The mission of Catalog Choice is to reduce the number of repeat and unsolicited catalog mailings, and to promote the adoption of sustainable industry best practices. They aim to accomplish this by freely providing the Catalog Choice services to both consumers and businesses. Consumers can indicate which catalogs they no longer wish to receive, and businesses can receive a list of consumers no longer wanting to receive their catalogs.

The Catalog Choice service is designed to benefit everyone:

• You benefit by reducing mailbox clutter, and the amount of time you spend sifting through unwanted mail.

• Your participation benefits merchants, lowering their cost of distribution and helping them better target their market.

• Your participation as a member of the Catalog Choice community collectively promotes the use of best practices in the direct mailing industry.

• Your participation as a member of the Catalog Choice community will collectively make a huge positive impact on our environment, as together we reduce the energy consumed, the carbon emissions, and the lost forests resulting from the current annual production and discarding of more than 19 billion paper catalogs.

• These benefits are cost free to you!

Sign-up now online at: www.catalogchoice.org.